ICICI Direct vs Alice Blue Comparison: 2024
About ICICI Direct
ICICI Direct is a retail broking branch of the ICICI group: India's top financial services provider. It is a full-time stockbroking company with a presence in 87 locations across the country with more 200 offices serving over 20 lakh customers every day. It is the 2nd largest stock broking company in India succeeded by Zerodha Ltd. This retail trading and investment platform offers a wide range of services to invest in stocks and other financial instruments.
ICICI Direct: Overview
The online share trading platform provides a complete investing and trading solution via products like equity trading, derivative trading, mutual funds, bonds, IPOs, NCD, loans, Fixed deposits , insurance etc all in one platform.From complete financial goal based planning to intraday trading in the stock market, ICICI direct is a one-stop solution.
The USP of this firm is the 3-in-1 account service which includes ICICI bank account, trading account and Demat account for
About Alice Blue
A Bangalore based discount broker, Alice Blue is working hard to get ahead in the list of discount brokers in India. Of course, it isn't that easy to maintain a stronghold amid other key players in the stock broker world. However, it's brokerage free equity delivery model is catching the attention of potential traders.
Alice Blue is an online stockbroker and one of the oldest stockbrokers in the Indian capital market. This modern, technology-driven firm was incorporated in 2006 with the vision to provide advanced broking services to its clients and stakeholders. The USP of Alice Blue is the cost-free broking solutions they provide. With zero trading charges and dedicated customer support services, Alice Blue Stock Broking firm stands out in the Stock market as exemplary.
Alice Blue: Overview
Founded by Sidhavelayutham M. in Bangalore who is now CEO of the company introduced the concept of professional marketing of broking services
ICICI Direct vs Alice Blue Account Opening Charges: 2024
| Charge | ICICI Direct | Alice Blue |
|---|---|---|
| Demat Account Opening Charges | ₹0 | ₹0 |
| Trading Acc Opening Charges | ₹975 (One-time) | Equity ₹310, MCX ₹200 & ₹500 All segments |
| Trading Account AMC | ₹0 | ₹0 |
| Demat Account AMC | ₹700 per year | ₹400 |
ICICI Direct vs Alice Blue Brokerage Charges and Plans : 2024
| Charge | ICICI Direct | Alice Blue |
|---|---|---|
| Plan Name | I-Secure Plan | Freedom 15 Plan |
| Equity Delivery | 0.55% | ₹0 |
| Equity Intraday | 0.275% | ₹15 per order or 0.01% whichever is lower |
| Equity Futures | 0.050% | ₹15 per order or 0.01% whichever is lower |
| Equity Options | ₹95 per lot and Option (Intraday) ₹50 per lot | ₹15 per order |
| Currency Futures | 0.050% and Currency Futures(Intraday) ₹50 | ₹15 per order or 0.01% whichever is lower |
| Currency Options | ₹25 per lot and Currency Options (Intraday) ₹10 per lot | ₹15 per order |
| Commodity Options | N/A | Future: ₹15 per order or 0.01% whichever is lower and Options: ₹15 per order |
| Mutual Fund | N/A | N/A |
ICICI Direct vs Alice Blue Margin / Exposure: 2024
| Segment | ICICI Direct | Alice Blue |
|---|---|---|
| Equity Delivery | 5x | Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x |
| Equity Intraday | Upto 25x | Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x |
| Equity Future | 4x | Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x |
| Equity Options | 2x for shorting | Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x |
| Currency Future | N/A | Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x |
| Currency Options | N/A | Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x |
| Commodity Future | N/A | Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x |
| Commodity Options | N/A | N/A |