ICICI Direct is a retail broking branch of the ICICI group: India's top financial services provider. It is a full-time stockbroking company with a presence in 87 locations across the country with more 200 offices serving over 20 lakh customers every day. It is the 2nd largest stock broking company in India succeeded by Zerodha Ltd. This retail trading and investment platform offers a wide range of services to invest in stocks and other financial instruments.
The online share trading platform provides a complete investing and trading solution via products like equity trading, derivative trading, mutual funds, bonds, IPOs, NCD, loans, Fixed deposits , insurance etc all in one platform.From complete financial goal based planning to intraday trading in the stock market, ICICI direct is a one-stop solution.
The USP of this firm is the 3-in-1 account service which includes ICICI bank account, trading account and Demat account for
It is a wholly owned subsidiary of Yes Bank.With Inherited knowledge from its parent company of over 50 years of experience in banking, wealth management, and advisory, Yes Bank securities aimed to become a wealth manager and advisor for its banking clients all over India. They facilitate an in-house team of multi-asset specialists and advisors to direct the client while trading or investing.
Yes Bank had lengthened its arms to offer a complete range of financial products and services catering to the needs of an individual, corporate, and MSMEs. Being a full-service commercial bank it has a pan-India presence overall 28 states and 9 Union territories.
Yes Securities is a SEBI licensed investment advisor and a member of BSE, NSE, MCX, and NCDEX exchanges. Incorporated in 2013, with the claim of 'making investments as easy as booking a cab', Yes Securities provides interactive graphic stock health scores,
Charge | ICICI Direct | Yes Securities |
---|---|---|
Demat Account Opening Charges | ₹0 | ₹0 |
Trading Acc Opening Charges | ₹975 (One-time) | ₹999 |
Trading Account AMC | ₹0 | ₹0 |
Demat Account AMC | ₹700 per year | ₹500 |
Charge | ICICI Direct | Yes Securities |
---|---|---|
Plan Name | I-Secure Plan | Invest Value Plan |
Equity Delivery | 0.55% | 0.45% |
Equity Intraday | 0.275% | 0.05% |
Equity Futures | 0.050% | 0.05%, Intraday - 0.02% |
Equity Options | ₹95 per lot and Option (Intraday) ₹50 per lot | ₹75 per lot, Intraday - ₹25 per lot |
Currency Futures | 0.050% and Currency Futures(Intraday) ₹50 | 0.05%, Intraday - 0.02% |
Currency Options | ₹25 per lot and Currency Options (Intraday) ₹10 per lot | ₹75 per lot, Intraday - ₹25 per lot |
Commodity Options | N/A | N/A |
Mutual Fund | N/A | N/A |
Segment | ICICI Direct | Yes Securities |
---|---|---|
Equity Delivery | 5x | N/A |
Equity Intraday | Upto 25x | N/A |
Equity Future | 4x | N/A |
Equity Options | 2x for shorting | N/A |
Currency Future | N/A | N/A |
Currency Options | N/A | N/A |
Commodity Future | N/A | N/A |
Commodity Options | N/A | N/A |