ICICI Direct vs Trade Smart Online Comparison: 2024

About ICICI Direct

ICICI Direct is a retail broking branch of the ICICI group: India's top financial services provider. It is a full-time stockbroking company with a presence in 87 locations across the country with more 200 offices serving over 20 lakh customers every day. It is the 2nd largest stock broking company in India succeeded by Zerodha Ltd. This retail trading and investment platform offers a wide range of services to invest in stocks and other financial instruments.

ICICI Direct: Overview

The online share trading platform provides a complete investing and trading solution via products like equity trading, derivative trading, mutual funds, bonds, IPOs, NCD, loans, Fixed deposits , insurance etc all in one platform.From complete financial goal based planning to intraday trading in the stock market, ICICI direct is a one-stop solution.

The USP of this firm is the 3-in-1 account service which includes ICICI bank account, trading account and Demat account for

About Trade Smart Online

Trade Smart is a well-known name in India’s Stock Broking industry, which is ranks well among the famous discount brokers in India.

Trade Smart: An Overview

Trade Smart is a Mumbai based broking firm, incorporated in 1994 by VNS Finance and Capital Ltd. It is the ideal spot for investors and traders looking for high margins with low brokerages and the fast trading platform. 

Trade Smart began with the vision to offer a smart and consistent trading experience to users through their various services and trading platforms. From that point forward, Trade Smart has left no efforts in utilizing innovative technology solutions for easement customers in trading. 

They have a daily trade value of Rs. 2500 crore with more than 17000 spangling customer base, which is growing day by day, providing their best facilities and national presence. Also, they have their branches at numerous locations across the nation, supported by no not exactly