Wisdom Capital vs Alice Blue Comparison: 2024

About Wisdom Capital

Start talking of the list of discount brokerages in India, it gets longer every day. And, this list sounds incomplete without adding Wisdom Capital brokerage firm. Since its inception in 2013, Wisdom Capital, an online brand of Ashlar Group of Companies is one of the fast evolving stock brokers in India. Being a discount broker, it offers a low-brokerage model coupled with advanced online trading facilities.

Wisdom Capital: An Overview

A popular online discount broker having an offline presence through 250+ franchises offering services in Equity, Futures & Options, commodities at BSE, NSE, MCX and NCDEX. You can trade in various market segments like NSE Cash, F&O, Commodity and Currency. But, you can't invest in IPO, FPO or Mutual funds through this platform.

Wisdom Capital provides 3 different brokerage plans:

  1. Freedom Plan

  2. Pro Plan

  3. Ultimate Plan (Designed specifically for HNI i.e.high-net worth individuals and offers high leverage)

However, the biggest attraction is its

About Alice Blue

A Bangalore based discount broker, Alice Blue is working hard to get ahead in the list of discount brokers in India. Of course, it isn't that easy to maintain a stronghold amid other key players in the stock broker world. However, it's brokerage free equity delivery model is catching the attention of potential traders.

Alice Blue is an online stockbroker and one of the oldest stockbrokers in the Indian capital market. This modern, technology-driven firm was incorporated in 2006 with the vision to provide advanced broking services to its clients and stakeholders. The USP of Alice Blue is the cost-free broking solutions they provide. With zero trading charges and dedicated customer support services, Alice Blue Stock Broking firm stands out in the Stock market as exemplary.

Alice Blue: Overview

Founded by Sidhavelayutham M. in Bangalore who is now CEO of the company introduced the concept of professional marketing of broking services

Wisdom Capital vs Alice Blue Account Opening Charges: 2024

ChargeWisdom CapitalAlice Blue
Demat Account Opening Charges₹0₹0
Trading Acc Opening Charges₹0Equity ₹310, MCX ₹200 & ₹500 All segments
Trading Account AMC₹0₹0
Demat Account AMC₹999 (Lifetime Account)₹400

Wisdom Capital vs Alice Blue Brokerage Charges and Plans : 2024

ChargeWisdom CapitalAlice Blue
Plan NameUltimate PlanFreedom 15 Plan
Equity Delivery0.007%₹0
Equity Intraday0.007% ₹15 per order or 0.01% whichever is lower
Equity Futures0.005%\t ₹15 per order or 0.01% whichever is lower
Equity Options₹ 15/Lot₹15 per order
Currency Futures₹9 per executed order ₹15 per order or 0.01% whichever is lower
Currency Options₹9 per executed order₹15 per order
Commodity Options0.005% Future: ₹15 per order or 0.01% whichever is lower and Options: ₹15 per order
Mutual FundN/AN/A

Wisdom Capital vs Alice Blue Margin / Exposure: 2024

SegmentWisdom CapitalAlice Blue
Equity Delivery5x to 40x (as per brokerage plan)Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x
Equity Intraday5x to 40x (as per brokerage plan)Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x
Equity Future5x to 20x (as per brokerage plan)Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Equity Options5x to 40x (as per brokerage plan)Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x
Currency Future4x to 15x (as per brokerage plan)Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Currency Options4x to 15x (as per brokerage plan)Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x
Commodity Future5x to 20x (as per brokerage plan)Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Commodity OptionsN/AN/A

Wisdom Capital vs Alice Blue Currency Charges and Plans: 2024

Wisdom Capital charge ₹9 per executed order for Currency Futures and ₹9 per executed order for Currency Options whereas Alice Blue Charges ₹15 per order or 0.01% whichever is lower for Currency futures and ₹15 per order for Currency options.
ChargeCurrency Futures (Wisdom Capital)Currency Options (Wisdom Capital)Currency Futures (Alice Blue)Currency Options (Alice Blue)
BrokerageAs per Brokerage plan selectedAs per Brokerage plan selectedBased on Brokerage Plan SelectedBased on Brokerage Plan Selected
Securities Transaction Tax (STT)No STTNo STTNo STTNo STT
Transaction / Turnover Charges₹0₹0BSE ₹200 per croreBSE ₹2000 (on premium) per crore (0.02%)
Goods and Services Tax (GST)18% on (Brokerage + Transaction Charge)18% on (Brokerage + Transaction Charge)18% on (Brokerage + Transaction Charge)18% on (Brokerage + Transaction Charge)
SEBI Charges0.00005% (₹5/Crore)0.00005% (₹5/Crore)₹5/Crore₹5/Crore
Stamp ChargesState-wiseState-wiseState-wiseState-wise

Wisdom Capital vs Alice Blue Commodity Charges and Plans: 2024

Wisdom Capital charge 0.005% for commodity and Alice Blue charge Future: ₹15 per order or 0.01% whichever is lower and Options: ₹15 per order for commodity.
ChargeCommodity Futures (Wisdom Capital)Commodity Options (Wisdom Capital)Commodity Futures (Alice Blue)Commodity Options (Alice Blue)
Brokerage0.01% or Based on Brokerage Plan Selected₹15 per lot or Based on Brokerage Plan Selected
Securities Transaction Tax (STT)0.01% on sell side (Non-Agri)0.05% on sell side0.01% on Sell Side (Non-Agri)0.01% on Sell Side (Non-Agri)
Transaction / Turnover Charges0.0025%0.0025%Non-Agri ₹260 (0.0026%) | Agri ₹260 per CroreNon-Agri ₹260 (0.0026%) | Agri ₹260 per Crore
Goods and Services Tax (GST)18% on (Brokerage + Transaction Charge)18% on (Brokerage + Transaction Charge)18% on (Brokerage + Transaction Charge)18% on (Brokerage + Transaction Charge)
SEBI Charges0.00005% (₹5/Crore)0.00005% (₹5/Crore)₹5/Crore₹5/Crore
Stamp ChargesState-wiseState-wiseState-wiseState-wise
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