Anand Rathi: Trading & Demat Account, Reviews, Charges: 2024

Named after the Founder himself, Anand Rathi is one of the pioneers of stockbrokers in India. It has managed to outrank several competitors over the years and maintain its position as one of the top and most-sought-after stockbrokers. The company is a complete financial solution including services ranging from asset management to insurance and stock trading. Anand Rathi's PAN-India and tech-savvy operations makes them stand out of crowd. They have bagged several awards for the same in the past decades.

Anand Rathi: An Overview

The Anand Rathi is a full-service brokerage firm offering insightful research and advice to the traders and investors. Based in Mumbai, the company is a public sector company i.e. listed on the stock exchange. It is spread through a network of 350 branches and more than 1500 franchises in India and some parts of Dubai and Bangkok. They soon aim to expand their global position.

Founded in 1994 by Anand Rathi and Pradeep Gupta, the company now employees over 2500 people. They cater to retail, institutional, and high net worth clients (HNIs) that are further divided into different customer groups like private clients, corporate groups, and institutions.

Anand Rathi provides a plethora of financial products to trade in such as Equity, Derivatives, Currency, Futures, Options Commodities, Bonds, etc. across various exchanges like NSE, BSE, MCX, NCDEX, USE, and NSEL. Most Indian stockbrokers are not affiliated with so many exchanges at the same time.

Anand Rathi: Brokerage Plans & Pricing

The Anand Rathi does not have specified and named brokerage plans like most other brokers. There is no minimum brokerage in this company. It is just divided into different percentages according to the products being traded.

For instance, 0.15 to 0.50% is charged for buying and selling Equities, and 0.015%  to 0.050% is charged for doing so on the same day i.e. intraday trading. There is a required margin amount of Rs.25,000 to be kept by the broker in case the risk factor increases. When a trader loses some amount, the margin money is reduced and is supposed to be reimbursed by the trader.

The company is affiliated with the NSDL depository and charges Rs. 300 annually for maintaining the Demat account. The trading annual maintenance charges however are null. Apart from this the standard 18%, GST is applied on all transactions. The customers need to pay 0.0035% of the total turnover as transaction charges and 0.0126 as STT charges. The Stamp duty to be paid depends on state to state and SEBI charges turnover prices of 0.0002% of the total amount.

To open an account with Anand Rathi, an initial amount of Rs. 750 is charged. It is comparatively higher than most full-service brokers but they compensate in terms of excellent customer service and a wide range of financial assets tradable on many exchanges. They also provide several times more exposure to the products than other brokers. For instance, up to 14x leverage is gained on equity delivery and up to 21x on equity intraday trading.

Anand Rathi: Trading Tools and Platforms

Anand Rathi group provides a set of seven trading platforms to its customers. Their features and details are stated below:

1. Anand Rathi Lite: Web-Based Trading platform

It is a lightweight website i.e. it takes up less data while in use. It offers to trade in all four segments equity, currency, commodity, and IPO. It is a basic version of more advanced software such as Trade Xpress+ and is suitable for people living in small towns or low-network areas.

Key features of the platform include fast order input, market watch, researched market data, and charts, and more. It provides the complete basic information a trader might need. You can create an online portfolio on the platform as well.

2. Anand Rathi X'press: Web Trading platform

It is a browser-based platform that does not need any installation to work. It is designed for less-frequent traders and or people who believe in a sell and hold. the customer simply needs to log in to the portal to get real-time portfolio updates.

Key features of this browser-based platform are immediate order and trade, low bandwidth-friendly, customizable dashboard, highly developed analytical tools for research, easy navigation, and heat map.

3. Anand Rathi X'Pro: Trading Terminal

It is an advanced terminal designed for heavy traders with high bandwidth connectivity and complex research and charts. It is a desktop-based terminal that has to be installed using an EXE file.

Notable characteristics of the terminal include a customizable dashboard where you can add the elements and widgets according to your wish, a lock terminal option in which you can lock the terminal when not in use to protect it from any possible malware, and advanced charting that segregates indices on the minute, day and week level.

4. Anand Rathi X'Pro+ Trading Terminal

It is a more mature and developed version of X'Pro. It comes in free and premium versions. In the free version, you can access all the features of X'Pro plus some additional features of X'Pro+ such as technical screeners, historical charts, and options strategies.

In the premium version, some more advanced features and products are unlocked. They are namely, Nest starter pack, nest premium, Nest pulse, Vantage trade, Sim trade, Web chart, Mundu TV, and Heckl. these are different products that come with premium services for the people opting to pay for them.

5.Trade Mobi: Mobile Application

It is a mobile application based tool that facilitates trading on the go. However, it is only available on the android play store and little features. It is easy to navigate but does not contain as many tools as other trading applications.

Key features include market watch, a customizable dashboard, and stock market charts. the exchange segments supported by the app are NSE Cash,  NSE F&O, NSE currency, BSE cash, NDEX, MCX, and MCX-SX.

6. Trade Flexi

it allowed the customer to create a leveraged position on the intra-day equity segment by placing a stop market or limit order. It helps minimize the risk and offers to trade in Equity Cash and equity futures segment.

Trade Flexi is known for its auto-square off feature wherein the stocks can be squared off at any time during the trading hours and do not necessarily be a time-based square off execution. It is suitable for daily traders.

7. Anand Rathi: Trade on Move

It is a call and trade option designed for the traders who are always on-the-go. Traders can access specialized mobile numbers for the purpose. the status of the application and updates can be checked without having to place the order themselves. The company places the order for you upon using the call and trade facility. No STD cost is incurred in the process.

This feature is mostly for trading in Equity and Future segments. Investors can place orders even after the trading hours using this platform.

What do you think about this online stock trading an dadvisory firm in India? Do share your views.