Anand Rathi vs Alice Blue Comparison: 2024

About Anand Rathi

Named after the Founder himself, Anand Rathi is one of the pioneers of stockbrokers in India. It has managed to outrank several competitors over the years and maintain its position as one of the top and most-sought-after stockbrokers. The company is a complete financial solution including services ranging from asset management to insurance and stock trading. Anand Rathi's PAN-India and tech-savvy operations makes them stand out of crowd. They have bagged several awards for the same in the past decades.

Anand Rathi: An Overview

The Anand Rathi is a full-service brokerage firm offering insightful research and advice to the traders and investors. Based in Mumbai, the company is a public sector company i.e. listed on the stock exchange. It is spread through a network of 350 branches and more than 1500 franchises in India and some parts of Dubai and Bangkok. They soon aim to expand their global position.

Founded in 1994

About Alice Blue

A Bangalore based discount broker, Alice Blue is working hard to get ahead in the list of discount brokers in India. Of course, it isn't that easy to maintain a stronghold amid other key players in the stock broker world. However, it's brokerage free equity delivery model is catching the attention of potential traders.

Alice Blue is an online stockbroker and one of the oldest stockbrokers in the Indian capital market. This modern, technology-driven firm was incorporated in 2006 with the vision to provide advanced broking services to its clients and stakeholders. The USP of Alice Blue is the cost-free broking solutions they provide. With zero trading charges and dedicated customer support services, Alice Blue Stock Broking firm stands out in the Stock market as exemplary.

Alice Blue: Overview

Founded by Sidhavelayutham M. in Bangalore who is now CEO of the company introduced the concept of professional marketing of broking services