Edelweiss: Trading & Demat Account, Reviews, Charges: 2024

Edelweiss Broking Ltd. is a full-time broker company operating in the capital market for more than a decade. It is part of the Edelweiss Group, one of the leading companies that provide financial services in India. It's products and services span multi-asset classes and caters to a diversified set of clients including corporations. individuals and organizations. Claiming to be your wealth advisor, Edelweiss has earned several awards in the category of best broking and digital services over the years.

Edelweiss Broking Ltd: An Overview

Founded back in 1995, The Edelweiss group commenced the commodity trading business in 2008. It is a Mumbai-based share broking company with a client base of 12 lakh spread across 200 locations in India. One of the biggest milestones of Edelweiss was the acquisition of The Jaypee Morgan Asset Management Company(AMC) in 2016. It is a registered broker with the NSE, BSE, MCX and NCDEX exchanges that deals with multiple asset classes like Equity, Derivates, Currency, Mutual Funds, Gold ETFs, and IPOs.

The stockbroking company has a substantial presence in retail segment businesses as well, namely, housing finance, insurance, and retail financial services. The Company possessed an asset base of approximately 59,400 crores as of last year and had a net profit of Rs.43,510 crore as of March 2019. It offers free Trading+Demat account and also occasional special discount offers and subscriptions.

Edelweiss Brokerage Plans

Mainly, it offers 3 plans to its client, namely:

1. Edelweiss Lite

It is a discount brokerage plan for the tech-friendly people with little interference from the broker. This plan provides all the trading tools online on a flat fee of Rs.10 per transaction across all the exchanges it is listed with. It is comparatively cheaper than other full-time brokers.

2. Edelweiss Elite

It is an Advisory inclusive plan wherein personalized relationship managers are provided by the company to assist you with all the work in exchange for a percentage of trade value for brokerage. 

3. Advanced Subscription Plan

It is a Pre-paid plan wherein the trade pays 12 month's brokerage lump-sum upfront to avail special benefits like services of relationship manager, higher Leverage, free pieces of training, and lower brokerage charged as compared to other plans. It is suitable for heavy traders.

Edelweiss Trading Tools and Platforms

Edelweiss broking provides a set of 4 varied platforms for users to choose and trade according to their convenience. 

1. Edelweiss Website

when you type www.edelweiss.com the web portal of the company appears enriched with various trading and investment products for you choose from. It is a free-access website with portfolio tracking, live updates, news, and payment gateways. In addition to this, The website has a 'Quick Trading Toolbar' enabling instant trade with a click. This toolbar keeps a track of all the recent activities done by the trader. 

Another significant feature of the website is its low-bandwidth counterpart or Mobile WAP that is easy to access on a smartphone and trade on-the-go.

2. Edelweiss Xpress

It is a browser-based trading application proving a Terminal-like experience without downloading any software on your desktop. The Java-based browser replicates a trading terminal by providing all necessary features including live streaming and updates. It allows transactions in delivery, intra-day, and T+5 segments directly from the browser.

3. Edelweiss Xtreme Trader

As the name suggests, it is suitable for heavy traders offering customizable interface, shortcut keys for quick actions, instant research, and stock alerts. It is a desktop trading software that needs installation. It also provides advanced charts and technical analysis of stocks.

4. Edelweiss Mobile Trader

'Mobile trader' is a free smartphone trading application by the broking company for users who prefer to trade on their mobile phones. It can be used to trade in all the securities the company deals with and comes with additional features of Portfolio monitoring. trade book, order book, researches, holding, and live updates.

Edelweiss Broking has wide online as well as the offline presence and good customer care services.