ICICI Direct vs Wisdom Capital Comparison: 2024

About ICICI Direct

ICICI Direct is a retail broking branch of the ICICI group: India's top financial services provider. It is a full-time stockbroking company with a presence in 87 locations across the country with more 200 offices serving over 20 lakh customers every day. It is the 2nd largest stock broking company in India succeeded by Zerodha Ltd. This retail trading and investment platform offers a wide range of services to invest in stocks and other financial instruments.

ICICI Direct: Overview

The online share trading platform provides a complete investing and trading solution via products like equity trading, derivative trading, mutual funds, bonds, IPOs, NCD, loans, Fixed deposits , insurance etc all in one platform.From complete financial goal based planning to intraday trading in the stock market, ICICI direct is a one-stop solution.

The USP of this firm is the 3-in-1 account service which includes ICICI bank account, trading account and Demat account for

About Wisdom Capital

Start talking of the list of discount brokerages in India, it gets longer every day. And, this list sounds incomplete without adding Wisdom Capital brokerage firm. Since its inception in 2013, Wisdom Capital, an online brand of Ashlar Group of Companies is one of the fast evolving stock brokers in India. Being a discount broker, it offers a low-brokerage model coupled with advanced online trading facilities.

Wisdom Capital: An Overview

A popular online discount broker having an offline presence through 250+ franchises offering services in Equity, Futures & Options, commodities at BSE, NSE, MCX and NCDEX. You can trade in various market segments like NSE Cash, F&O, Commodity and Currency. But, you can't invest in IPO, FPO or Mutual funds through this platform.

Wisdom Capital provides 3 different brokerage plans:

  1. Freedom Plan

  2. Pro Plan

  3. Ultimate Plan (Designed specifically for HNI i.e.high-net worth individuals and offers high leverage)

However, the biggest attraction is its

ICICI Direct vs Wisdom Capital Account Opening Charges: 2024

ChargeICICI DirectWisdom Capital
Demat Account Opening Charges₹0₹0
Trading Acc Opening Charges₹975 (One-time)₹0
Trading Account AMC₹0₹0
Demat Account AMC₹700 per year₹999 (Lifetime Account)

ICICI Direct vs Wisdom Capital Brokerage Charges and Plans : 2024

ChargeICICI DirectWisdom Capital
Plan NameI-Secure PlanUltimate Plan
Equity Delivery0.55%0.007%
Equity Intraday0.275% 0.007%
Equity Futures0.050%0.005%\t
Equity Options₹95 per lot and Option (Intraday) ₹50 per lot₹ 15/Lot
Currency Futures0.050% and Currency Futures(Intraday) ₹50₹9 per executed order
Currency Options₹25 per lot and Currency Options (Intraday) ₹10 per lot₹9 per executed order
Commodity OptionsN/A0.005%
Mutual FundN/AN/A

ICICI Direct vs Wisdom Capital Margin / Exposure: 2024

SegmentICICI DirectWisdom Capital
Equity Delivery5x5x to 40x (as per brokerage plan)
Equity IntradayUpto 25x5x to 40x (as per brokerage plan)
Equity Future4x5x to 20x (as per brokerage plan)
Equity Options2x for shorting5x to 40x (as per brokerage plan)
Currency FutureN/A4x to 15x (as per brokerage plan)
Currency OptionsN/A4x to 15x (as per brokerage plan)
Commodity FutureN/A5x to 20x (as per brokerage plan)
Commodity OptionsN/AN/A

ICICI Direct vs Wisdom Capital Currency Charges and Plans: 2024

ICICI Direct charge 0.050% and Currency Futures(Intraday) ₹50 for Currency Futures and ₹25 per lot and Currency Options (Intraday) ₹10 per lot for Currency Options whereas Wisdom Capital Charges ₹9 per executed order for Currency futures and ₹9 per executed order for Currency options.
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