Alice Blue: Trading & Demat Account, Reviews, Charges: 2024

A Bangalore based discount broker, Alice Blue is working hard to get ahead in the list of discount brokers in India. Of course, it isn't that easy to maintain a stronghold amid other key players in the stock broker world. However, it's brokerage free equity delivery model is catching the attention of potential traders.

Alice Blue is an online stockbroker and one of the oldest stockbrokers in the Indian capital market. This modern, technology-driven firm was incorporated in 2006 with the vision to provide advanced broking services to its clients and stakeholders. The USP of Alice Blue is the cost-free broking solutions they provide. With zero trading charges and dedicated customer support services, Alice Blue Stock Broking firm stands out in the Stock market as exemplary.

Alice Blue: Overview

Founded by Sidhavelayutham M. in Bangalore who is now CEO of the company introduced the concept of professional marketing of broking services in India for the very first time. The company believes in exploring innovative ideas to adopt the latest technology for business enhancement. It facilitates trading products like  Equity, Commodity, Currency, and Mutual Funds on various platforms. Alice Blue is a registered Trading and Clearing Member of MCX and NCDEX. It also offers depository service (Demat account) through its membership with CDSL.

Alice Blue: Brokerage Plans

There are two types of broking plans available vis-a-vis, “Trade Pro” and “Freedom 15” also referred to as the Alice Blue F20 plan to its clients. Within the Trade Pro plan, a fixed percentage base is charged per transaction. It means that the trader pays a certain % of the total trading value. On the other hand, the Freedom 20 or F20 plan offers cost-free equity trading. It is designed to minimize the trading costs for the investor. However, to trade in other products except for equity delivery Alice Blue charges flat Rs. 15 per executed order or 0.01% of the trading value, whichever is lesser.

The company introduced ANT technology, the cutting edge technology to assist their traders to stay ahead of the market. They gave it a popular name by, “Trade with Technology.” ANT by Alice blue helps traders make informed decisions while trading. As a personal trading assistant, it facilitates customized strategies, faster order execution, no time lag, advanced charts with years of historical data, intelligent alerts, and much more.

Alice Blue services are spread across 17 branches in India covering almost all the major cities. They have a good hold of physical presence to cater to the large client base. With more than 1000 partners all over the country, they also offer access to proprietary and 3rd party online trading tools to help their clients in the advance analysis of stocks and make better and informed decisions.

Alice Blue Trading tool and platforms

1. ANT Mobi:

It is an Alice Blue mobile application easily accessible on a tablet or smartphone. Combined with multiple features like Live market watch, powerful charting, and advanced analytical tools, the application offers trading in equity, commodity, and currency to its clients with convenience. However, the historical data present on the application is just one year.

2. ANT Desk:

It is an installable software-based platform that offers a one-stop-shop for all the trading activities via Alice Blue. It stores 10 years of historical data, provides real-time quotes and advanced risk management and mitigation tools.

3. ANT Web:

It is a web platform accessible on all devices including mobile phones, tablets, laptops, or desktop. It comes with a set of sophisticated features like superior charting, price alerts, notifications, and custom watch list that enables customers to trade across a variety of securities.

4. ANT Meta:

It is the trading terminal offered by Alice Blue. This installable software provides high-speed transactions and fast responsiveness to orders or queries. Ant Meta is known for its prompt customer support and automated trading.

A 2-IN-1 demat and trading account coupled with free equity delivery and a flat brokerage model for other segments is also an attractive point for potential traders. Further, the flexibility of percentage based and also a discount brokerage plan adds to its benefits.

Trading with highly advanced ANT (Analyse and Trade) technology, a cutting edge trading platform that includes ANT MOBI, ANT WEB, and ANT DESK is an altogether unique experience.

Another attractive point is it's widespread physical presence with 1000+ partners and a number of branches across various cities.

Alice Blue Trading Tools

• Advisorymandi (A share market App)

• Alice Algo (Algo trading tool)

• Alice Blue Mutual Funds (For Buying Mutual Funds)

• Ant IQ (Set your own trading strategy)

• Sensibull (An Options Trading Platform)

• Smallcase (Pre-built portfolios based on a theme/idea)

• TickerTape (Stock Analysis Tool)

• Digi Promo App (Share templates in Social media)

• Trade School