It is the lineage of the Axis group and a subsidiary of India's third largest private sector bank. Axis direct provides a wide spectrum of investment and trading solutions to over 20 million clients. It won the title of Top Equity broker two years in a row 2018-19 by the BSE outlook. It allows trade via BSE, NSE, MCX and NCDEX exchange.
The Mumbai-based subsidiary was started in 2011 by key people of the Axis group, B. Gopkumar (MD) and Anand Shaha (ED). It offers various financial products to its consumers like Mutual funds, SIP, Equity derivatives, IPO, ETFs, Tax Saving , Fixed income etc. With the motto and tagline of #SimpleHai Axis Direct aims to become a key player in the retails broking industry. They are a full-service broker firm with over 75 branches across India.
In addition to this, Axis direct provides the 3-in-1 account facility which links the Axis bank account, Axis Demat account and Axis trading account all at one place . This makes your bank affiliated with your trade and you do not have to worry about handling funds and manual transactions.
The minimum brokerage charges of Axis Direct is Rs20 per trade and is relatively higher than discount brokers of the industry.They offer educational training with investment and trading platform. The training covers Free company research reports, classroom sessions, webinars with industry experts, online tutorials, live streaming, articles and more!
This makes the platform convenient for the trade beginners as well.As far as customer service is concerned, Axis does not provide any additional attracting facilities like referral offers, discount on brokerage or trading happy hours. They have a fixed flat brokerage fee plan which anyway attracts thousand of traders.
Axis offers various platforms for the customer from which you can choose any according to your convenience:
It is website based platform offered by Axis Direct which does not need any installation and can accessed by anyone on a desktop through a specific link to start trading. It provides personalisation features of the screen and dashboard, Multiple market watch and keyboard shortcuts for quick and easy transactions. in addition to this, It also has a window for tips and tricks of the market.
It is terminal based trading platform that once installed in your computer can be accessed from anywhere . It provides complete flexibility and portability of trade to its customers with an added touch of creative trading videos and tutorials. You get alerts and notifications about any recent change in your portfolio via the terminal itself. It is designed for being a user-friendly interface.
The mobile phone application is a trade on-the-g0 solution developed by Axis group. It is one the leading trading mobile apps in India that facilitates Portfolio tracking, Real time market updates and streaming multiple watchlists. You can also place an order via this application in the non-market hours.
The 3-in-1 account can be easily accessed via the Axis Direct Website by clicking on the the blue button placed on the upper right hand corner \open an account\ . The account opening process is completely online with no physical documentation required. However, there is a one-time trading account opening charge of 999 and Rs 650 Annual maintenance cost(AMC). If you already have an Axis bank account it can easily linked to the other two accounts. Once you reach the Open account window, all you have to do is fill up the required details and documents and a company personnel
|Demat Account Opening Charges||₹0|
|Trading Acc Opening Charges||₹999 (For a 3-in-1 Account)|
|Trading Account AMC||₹0|
|Demat Account AMC||₹650 per year (free for 1st year)|
|Equity Options||₹0.01 or ₹10 per lot|
|Currency Options||₹0.01 or ₹10 per lot|
|Commodity Options||Futures: 0.03% and Options: ₹50 per lot|
|Equity Intraday||Upto 10x|