AxisDirect vs Alice Blue Comparison: 2024

About AxisDirect

It is the lineage of the Axis group and a subsidiary of India's third largest private sector bank. Axis direct provides a wide spectrum of investment and trading solutions to over 20 million clients. It won the title of Top Equity broker two years in a row  2018-19 by the BSE outlook. It allows trade via BSE, NSE, MCX and NCDEX exchange.

Axis Direct: Overview

The Mumbai-based subsidiary was started in 2011 by key people of the Axis group, B. Gopkumar (MD) and Anand Shaha (ED). It offers various financial products to its consumers like Mutual funds, SIP, Equity derivatives, IPO, ETFs, Tax Saving , Fixed income etc. With the motto and tagline of #SimpleHai Axis Direct aims to become a key player in the retails broking industry. They are a full-service broker firm  with over 75 branches across India.

In addition to this, Axis direct provides the 3-in-1 account facility which

About Alice Blue

A Bangalore based discount broker, Alice Blue is working hard to get ahead in the list of discount brokers in India. Of course, it isn't that easy to maintain a stronghold amid other key players in the stock broker world. However, it's brokerage free equity delivery model is catching the attention of potential traders.

Alice Blue is an online stockbroker and one of the oldest stockbrokers in the Indian capital market. This modern, technology-driven firm was incorporated in 2006 with the vision to provide advanced broking services to its clients and stakeholders. The USP of Alice Blue is the cost-free broking solutions they provide. With zero trading charges and dedicated customer support services, Alice Blue Stock Broking firm stands out in the Stock market as exemplary.

Alice Blue: Overview

Founded by Sidhavelayutham M. in Bangalore who is now CEO of the company introduced the concept of professional marketing of broking services