Yes Securities: Trading & Demat Account, Reviews, Charges: 2024

It is a wholly owned subsidiary of Yes Bank.With Inherited knowledge from its parent company of over 50 years of experience in banking, wealth management, and advisory, Yes Bank securities aimed to become a wealth manager and advisor for its banking clients all over India. They facilitate an in-house team of multi-asset specialists and advisors to direct the client while trading or investing.

Yes Bank Securities: An Overview

Yes Bank had lengthened its arms to offer a complete range of financial products and services catering to the needs of an individual, corporate, and MSMEs. Being a full-service commercial bank it has a pan-India presence overall 28 states and 9 Union territories. 

Yes Securities is a SEBI licensed investment advisor and a member of BSE, NSE, MCX, and NCDEX exchanges. Incorporated in 2013, with the claim of 'making investments as easy as booking a cab', Yes Securities provides interactive graphic stock health scores, advanced tools, and charts, and researched based advisory on their trading platform.

As far as products are concerned YSL have divided them into 3 businesses:

1. Wealth broking and Investment advice: It consists of broking in Equity, Derivatives, commodities, and currencies together with distribution services like IPO, Mutual Funds, Bonds, NCD, ETFs Etc. They have a separate branch for catering to NRI investors. 

2. Investment banking: It takes care of any mergers or acquisitions, raising equity funds, capital market operations, and liquidity restructuring.  

3. Merchant banking: It includes dealing in traditional Equity and debt products like IPO/FPO, Rights issue, NCDs, and personalized advisory products like the open offer, Buyback, Delisting, and ESOP/ESPS. 

Let's catch up with what the stock broking firm provides to its customers.

Yes Securities Features

Offers 3 in 1 account consisting of Savings Bank account, Demat account, and Trading account for ease and convenience of transactions.

It has a specialized research team 

Appointed Relationship managers (RMs) geographically to help people in trading activities

High offline presence for physical customer interaction 

Free trading account, Nil trading AMC (Annual Maintenance Charges), and free Demat account.

After the Yes Bank crisis, the stock broking firm also had an impact on its popularity. However, that's not our point of discussion here. If you wish to share your opinion, feel free to do so!

Yes Securities Trading Plans

With a minimum brokerage of Rs.25 or 2.5% of trade, whichever is lower, It provides 2 types of plans to its users:

1. Invest Value Plan

In this plan, you are charged the minimum percentage of 2.5 irrespective of the amount of trade. it is suitable for heavy investors that do not mind paying a small amount against making big profits.

2. Invest Advantage Plan

the brokerage varies in this plan as if offers different charges or different monthly turnover slabs. The more the trade in this plan, the lesser is the brokerage charged. It is designed to motivate traders to trade more and save brokerage. 

Trading Platforms and Tools

Some of the trading tools offered by this stock broker are:

1. YesInvest

The web-based platform enables easy online trading without having to install any additional software. It provides live updates of the market and professionally researched tips and advice to help a trader make better market-oriented decisions.

2. YesTrader

This is a mobile-based application that enables trade on-the-go. Available for Android, Apple, and Windows users, It facilitates trading in a variety of financial products. You can get real-time updates and notifications on your portfolio on the application.