ICICI Direct vs AxisDirect Comparison: 2024
About ICICI Direct
ICICI Direct is a retail broking branch of the ICICI group: India's top financial services provider. It is a full-time stockbroking company with a presence in 87 locations across the country with more 200 offices serving over 20 lakh customers every day. It is the 2nd largest stock broking company in India succeeded by Zerodha Ltd. This retail trading and investment platform offers a wide range of services to invest in stocks and other financial instruments.
ICICI Direct: Overview
The online share trading platform provides a complete investing and trading solution via products like equity trading, derivative trading, mutual funds, bonds, IPOs, NCD, loans, Fixed deposits , insurance etc all in one platform.From complete financial goal based planning to intraday trading in the stock market, ICICI direct is a one-stop solution.
The USP of this firm is the 3-in-1 account service which includes ICICI bank account, trading account and Demat account for
About AxisDirect
It is the lineage of the Axis group and a subsidiary of India's third largest private sector bank. Axis direct provides a wide spectrum of investment and trading solutions to over 20 million clients. It won the title of Top Equity broker two years in a row 2018-19 by the BSE outlook. It allows trade via BSE, NSE, MCX and NCDEX exchange.
Axis Direct: Overview
The Mumbai-based subsidiary was started in 2011 by key people of the Axis group, B. Gopkumar (MD) and Anand Shaha (ED). It offers various financial products to its consumers like Mutual funds, SIP, Equity derivatives, IPO, ETFs, Tax Saving , Fixed income etc. With the motto and tagline of #SimpleHai Axis Direct aims to become a key player in the retails broking industry. They are a full-service broker firm with over 75 branches across India.
In addition to this, Axis direct provides the 3-in-1 account facility which
ICICI Direct vs AxisDirect Account Opening Charges: 2024
| Charge | ICICI Direct | AxisDirect |
|---|---|---|
| Demat Account Opening Charges | ₹0 | ₹0 |
| Trading Acc Opening Charges | ₹975 (One-time) | ₹999 (For a 3-in-1 Account) |
| Trading Account AMC | ₹0 | ₹0 |
| Demat Account AMC | ₹700 per year | ₹650 per year (free for 1st year) |
ICICI Direct vs AxisDirect Brokerage Charges and Plans : 2024
| Charge | ICICI Direct | AxisDirect |
|---|---|---|
| Plan Name | I-Secure Plan | N/A |
| Equity Delivery | 0.55% | 0.50% |
| Equity Intraday | 0.275% | 0.05% |
| Equity Futures | 0.050% | 0.05% |
| Equity Options | ₹95 per lot and Option (Intraday) ₹50 per lot | ₹0.01 or ₹10 per lot |
| Currency Futures | 0.050% and Currency Futures(Intraday) ₹50 | 0.05% |
| Currency Options | ₹25 per lot and Currency Options (Intraday) ₹10 per lot | ₹0.01 or ₹10 per lot |
| Commodity Options | N/A | Futures: 0.03% and Options: ₹50 per lot |
| Mutual Fund | N/A | N/A |
ICICI Direct vs AxisDirect Margin / Exposure: 2024
| Segment | ICICI Direct | AxisDirect |
|---|---|---|
| Equity Delivery | 5x | 1x |
| Equity Intraday | Upto 25x | Upto 10x |
| Equity Future | 4x | 1x |
| Equity Options | 2x for shorting | 1x |
| Currency Future | N/A | 1x |
| Currency Options | N/A | 1x |
| Commodity Future | N/A | 3x |
| Commodity Options | N/A | 1x |