ICICI Direct vs Upstox Comparison: 2024

About ICICI Direct

ICICI Direct is a retail broking branch of the ICICI group: India's top financial services provider. It is a full-time stockbroking company with a presence in 87 locations across the country with more 200 offices serving over 20 lakh customers every day. It is the 2nd largest stock broking company in India succeeded by Zerodha Ltd. This retail trading and investment platform offers a wide range of services to invest in stocks and other financial instruments.

ICICI Direct: Overview

The online share trading platform provides a complete investing and trading solution via products like equity trading, derivative trading, mutual funds, bonds, IPOs, NCD, loans, Fixed deposits , insurance etc all in one platform.From complete financial goal based planning to intraday trading in the stock market, ICICI direct is a one-stop solution.

The USP of this firm is the 3-in-1 account service which includes ICICI bank account, trading account and Demat account for

About Upstox

Upstox, another name to be included in the list of fastest growing discount brokers in India. We wonder, how much longer the list of stock brokers in India will eventually get. Every other day you hear a lot of new entrants, or existing players modifying their strategies to survive and succeed in the stock broking world.

Uptstox, formerly known as RKSV Securites, is one of the biggest discount brokers in India, funded by the likes of  Ratan Tata, Kalaari Capital and GVK Davix, making the firm a dependable and safe broker for all of your investment and trading needs. Based out of Mumbai, Upstox is a wide-range broker. This stock broking platform offers a huge range of trading products and services.

Using Upstox has huge advantages, especially for traders, given its plans and cheap brokerage despite volume. Also, Upstox also offers one of the quickest trading terminals, which, any trader could tell