Prabhudas Lilladher vs AxisDirect Comparison: 2024

About Prabhudas Lilladher

Have you heard or read about "Prabhudas Lilladher Pvt.Ltd." a popular stock broking firm in India.

PL India: Formation & Glimpse

Shahrukh Khan is a legend in the Indian film industry. We all know his name and movies irrespective of our age and liking. Did you know that there are legendary pioneers in financial markets as well?

That brings us to today’s topic, "Prabhudas Lilladher".

Let us start by answering the first question: Who is Prabhudas Lilladher?

Prabhudas Lilladher or more popularly known as PL India is one of the oldest stockbroking houses in India. The company was registered in the year 1944 by Prabhudas Lilladher as a stock broking company in India.

But, over the years the company has seen a gradual growth and expanded to become a one-stop-shop for companies all financial needs.

The company’s headquarters is at Mumbai but it has spread its presence in over 30+ cities of India.

Moreover, PL India is

About AxisDirect

It is the lineage of the Axis group and a subsidiary of India's third largest private sector bank. Axis direct provides a wide spectrum of investment and trading solutions to over 20 million clients. It won the title of Top Equity broker two years in a row  2018-19 by the BSE outlook. It allows trade via BSE, NSE, MCX and NCDEX exchange.

Axis Direct: Overview

The Mumbai-based subsidiary was started in 2011 by key people of the Axis group, B. Gopkumar (MD) and Anand Shaha (ED). It offers various financial products to its consumers like Mutual funds, SIP, Equity derivatives, IPO, ETFs, Tax Saving , Fixed income etc. With the motto and tagline of #SimpleHai Axis Direct aims to become a key player in the retails broking industry. They are a full-service broker firm  with over 75 branches across India.

In addition to this, Axis direct provides the 3-in-1 account facility which