"CI" in CI Direct Investing is the abbreviation of "Canada's investments". CI Direct Investing formerly known as Wealthbar is the robot advisory platform wing of CI Financial.
CI Direct investing is a robot advisory platform that offers default investment portfolios based on your investment goals, needs, investment timeframe and mainly risk appetite. You can open both non-registered accounts and registered accounts such as TFSA, RRSP, RESP, LIRA, RRIF etc, using this platform. Individuals, charitable organisations, and Trusts can open an account with CI Direct Investing. The minimum balance you need to open a CI Direct investing account is $1,000.
Portfolios offered by CI Direct Investing Platform
CI in CI Direct Investing means “Canada's Investment” and all the organisations that are branches of CI Financial has CI in their registration name, be it CI Global asset management or CI Assante wealth or CI investment services or CI private wealth. CI Financial acquired WealthBar in the year 2020. Thus, the main aim of CI Direct Investing to offer professional investment management services without the high adviser fees is achieved through default portfolios.
CI Direct Investing as an organisation is safe as it is a member of CIPF and IIROC. However, your investments are exposed to volatility risk, market risk, concentration risk etc.
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CI Direct Investing, which is a famous portfolio management company in Canada, is fully owned by CI Financial Corporation. The acquisition took place in May 2020.
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